Search Engine Tips for Budding Web Designers

1. Do your research!

Find the right keyword

Keywords – the words you think people will use to find your website and in turn buy your products. That’s what it’s all about! It all starts with finding the right keywords.

Find the best keywords using tools such as Wordtracker. You are looking for keywords / phrases that carry the most traffic (volume) and yet are still viable targets (KEI). In a nutshell, the words people use a lot and we can still get good results for.

KEI or Keyword Effectiveness Index is a measure of a keywords performance. It is a mathematical equation that compares the popularity of a keyword against it’s competition. The higher the value the higher your chances of getting a result.
KEI of less than 0.1 is not really viable. You would need to throw everything at this keyword to get results.

Competitors to that keyword?

Use a backlinks tool (there are loads on the internet to choose from) to research their link popularity. Gives some indication as to how many links are needed to get results.

No1 competitor HTML

Check their website code for keyword density, H1, H2, H3, Title tags etc, basically looking for any area we can improve.

2. Improve your HTML

Improve your HTML to be w3c valid, semantic mark-up, correct use of keyword rich tags; Title, H1,H2,H3 etc. Very importantly, take the time to write your own text content for your pages – don’t copy / paste your way to full content.

Search engines know if it’s found the exact text content elsewhere and may put your webpage in to it’s supplemental index as a result. Try getting pages out of there! Better to write your own good content to start with and get a friend to proof read it for typos etc.

Some HTML tips with SEO in mind:

Write a good meta tag description – put phone numbers at the end of this. Google uses this tag as the text for your listing IF you do not have a listing in DMOZ, in that case it takes the description from there.

Some people pick up the phone and dial numbers straight form the search results pages. You may not have had the click but you have had a customer call you.

Title tag – Write a keyword rich title tag, most important keywords first. 60 characters max.

Keywords tag – things have changed since the bad old days of spam SEOing. If you include a keywords tag it is good practice to only include words that appear in your body content. This tag is all but redundant now.

Write clean code. Link to external stylesheets and Javascript files. Use semantic mark-up. Your first few lines of code after the body tag should be a H1 tag (with your chosen keywords of course!) Why not follow this up with a sub heading H2 with even more keywords in?

Write good copy that reads well to a human and includes keywords for the search engines. Do not shoe horn keywords in or overdo it. The search engines are always looking for pages that work well for humans – NOT search engine robots. Maybe bold or italicize a paragraph (with keywords) this places a little more importance on those words.

If you have to have flash files or lots of images, use CSS positioning to place those div elements at the bottom of your code. Your code should be HTML light and text content heavy for best results. Good content as near to the top of your code as possible.

Navigation – Use text links, get a keyword in if you can but it’s not always possible. Always use absolute links with a title and not relative links.

Links to your homepage should always be to the domain name itself and not /index.html. If you don’t, the search engines will think you have two homepages – one at the domain name and one at mywebsite.co.uk/index.html. This will result in watered down pagerank for your homepage at the very least.

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All You Need To Know About Lead-Acid Car Batteries

Batteries are an essential part of a vehicle and should not be overlooked. Without a healthy battery, the car stands still. We are responsible for how long they can support our vehicle. To extend their lifespan, we need to properly maintain them. Maintenance free batteries are slowly taking over lead-acid batteries but it is important to understand that the basic principle remains the same. We will discuss all the important aspects of a battery in this article.

How does a battery work?

Lead acid car batteries are energy storing devices made up of lead and lead dioxide plates. These plates are submerged into an electrolyte solution. The percentage of water is 65% and sulphuric acid contributes 35% to this solution. When the battery is used to start the car, it gets discharged. The sulphuric acid in the electrolyte solution gets depleted leaving a higher proportion of water. The sulfate is returned to the acid during the charging process. The battery provides high current required by the starter motor to crank the engine of the car. Once the engine is started, the battery is again recharged by the engine driven charging system. In this process, the alternator takes necessary energy from the rotation of engine through a belt to charge up the battery. When the engine is running, the alternator generates electricity for the electrical equipment of the car.

What makes a battery weak?

When the car is exposed to direct sunlight in summers for longer periods of time, it accelerates the process of corrosion and evaporates the electrolyte. This reduces the life of a battery making it weaker. So, avoid getting your car heated by sunlight by parking in a suitable shade.

A battery must be fitted properly to avoid any sort of vibrations. These vibrations over the time shake the plates around which in turn make the internal connections lose. As a result, the battery would not get properly charged.

Once you start the car, make sure to drive it for enough time for the battery to get recharged again. The alternator takes time to recharge the battery after it has released its energy while starting the engine. Otherwise, the battery will stay undercharged which is not sufficient to provide high current to the starting motor.

Keeping the headlights or music system on while the engine is shut down drains the battery over the time. Avoid plugging in a charger for a longer period of times to prevent the battery from discharging.

Corrosion on battery terminals is as harmful to the battery as anything else. Always clean the battery terminals carefully once or twice in a month. Make sure to wear gloves and eye protection. The white powder on terminals is toxic and should not be allowed to come in contact with the skin.

Signs that indicate battery replacement:

There are a couple of signs that may indicate your battery is getting weak and needs a replacement.

  • The bright headlights of the car become slightly dim when the engine is turned off.
  • The starter motor turns slowly when you start the car due to the low current provided by the battery.

There are a few visual signs that indicate the battery needs a replacement.

  • An internal short circuit or overcharging leads to a swollen battery. If you see signs of bulging anywhere around the battery, replace it.
  • Examine the battery case carefully for any damage to the battery case.
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